Tourism

Our Tourism department covers four key areas: demand, destination, industry and government organisations, and marketing. We intend to:

• Help the development of community areas through eco-tourism or sustainable tourism that develops rural-based tourism in an environment that relies on the community lifestyle as one of the tourist attractions.
• The focus will be on the Dakhla (Morocco) and Dakar (Senegal) areas, emphasizing their unique natural attractions that fit our eco-tourism requirements.
• Promote rural tourism based on local resources to improve the community’s welfare. 
• Provide advice and consultancy to travel services agencies and accompany them by training and mentoring on an ongoing basis. 
• Assist and advise the community’s rural tourism start-ups
• Promote and help implement entrepreneurship education. 
• Provide training for community members about hospitality and assist them in preparing their homes to be a home stay. This would help them set up an exciting attraction, compile attractive tour packages, and maintain a comfortable environment for tourists. 
• Raise awareness of security requirements and cleanliness issues for these tourist destinations and make sure it becomes the responsibility of the community itself. 

Our activities supporting our aims, and those including collaborations with other people and organizations, where appropriate:

• • Allow the community to use the resources and help them with construction costs and encourage them to look for ways to create freedom from the existing structures. 
  • Help the community to be independent and to strengthen their position in the lower layers of society. 
  • Help, protect, defend and side this vulnerable community and prevent unequal competition and exploitation.  
  • Ensure the sustainability of the environment and culture through rural tourism and push the community to take more responsibility.  
  • Help the Local communities to be able to attract the positive benefits of tourism development efforts to increase employment opportunities and income generation. 
  • Allow the community to sell and provide food services, tourist souvenir sales services, services to tourist attractions. 
  • Result in an improvement in the community’s economy, which could be seen in the increase in the community’s income
  • Help generate additional revenue from income outside the main livelihood for community members from their involvement in the tourist village.   
  • The community could become more apparent thanks to their involvement in supporting the continuity of the tourism industry. 
  • They could learn to adapt to new people and also have networked with institutions outside their village.
  • Improvement of community welfare can be the economy, formal and non-formal education, increase in income, employment opportunities, and social networking.